Brush-Baby was inspired by a little girl who chewed her toothbrush! Having a sister who is a dentist I was well aware how important it was to keep my baby girl's gums and teeth clean. I was careful about what she ate and wanted to teach her that good oral hygiene habits (including liking her dentist!) could be fun, healthy and cool. But tooth-brushing time could be a real battle! She would chew her toothbrush, if I could get it into her mouth at all. When I went to the shops there was little available to help me. And so Brush-Baby was founded!